Free Marketing Plan
About me: Tom Poland started his first business 31 years ago and has gone to start and sell multiple businesses including two that she took international. Since 1995 he’s trained over tens of thousands of business owners in virtually every English speaking country on the globe on how to get more clients making more money by helping the best way to. In this article he reveals the seven strategic questions he asks companies to answer when starting their marketing plan. More training resource is found at www.8020Center.com/FreeMarketingPlan/.
Sample of marketing plan
Maybe you have spent time and effort creating a Marketing Plan to then experience disappointment and frustration since it made zero difference within your business performance?
Sample of marketing plan
Which may be because no one said about the seven critical strategic questions that ought to be answered in order to create a totally effective marketing plan. Here’s a simple overview of those questions.
Q1: What is your Ideal Client Profile and what is their Specific Unmet Need?
You should develop a simple description of your Ideal Client and what they want. And ideally the “what they want” part is a need that they can’t get met someplace else.
For example here’s my Ideal Client Profile: English speaking business owners who are comfortable with the net and who want an advertising plan that is designed specifically for small business and that’s actually reliable to bring in new clients.
Another example coming from a client: Fast food restaurant owners in the Asia Pacific region who would like to increase their sales and profits through smarter sales software analysis.
Q2: What’s your Bold Promise?
Yet another way of asking this is “what does my Ideal Client must hear in order for these to want to buy my product/service?”
For instance: as a business owner which of the follow value propositions would you find more motivating?
“We demonstrate how to grow your business”
Versus
“Increase profits and profits by 50% within few months - or you don’t pay”
The 2nd one is the absolutely winner because it’s a bold promise, it provides a specific numerical benefit also it adds a guarantee. That combination is certainly one Kick-Butt formula so be aware.
Q3: Where do my Ideal Clients hang out?
Now you need to evaluate what your Ideal Clients watch, who they pay attention to, what they read, which meetings they go to, which clubs or associations these are members of, which other businesses you can keep them in their network, which websites they visit and whatever they search for on Google when they're looking for your kind of products or services.
The reason is obvious: when you know where your Ideal Clients go out then you can direct your bold promise in their mind with direct offers including free trials, special prices, bonus goods and so forth.
Q4: What’s your Black Jellybean?
There is no such thing as liking black jellybeans. You can either love them or else you hate them.
Similarly, you need to figure out that everything you offer, your Ideal Client will like and create/adjust/refine a product/service accordingly. Along with creating something that your Ideal Client will enjoy, probably means that there’s very much people who hate it.
For instance: in my business Doing work with clients almost exclusively on-line. My clients love the fact that they don’t have to go to meet with me, they are one click away from being straight to work and that they don’t have to have me in their offices or factories.
Naturally, you can find others who would work when camping if only I would visit them face to face, three dimensionally.
And so my on-line technique is a Black Jellybean - people either adore it or hate it.
Another example: rapid Beauty House offers 10 minute haircuts for $20 for girls! For every 8 women who hate that idea there's 2 who love it. Plus a city of fifteen million individuals who 2 out of 10 results in a whole lot of women!
Strategic Question #5: What is going to your Funnel look like?
Imagine a Funnel, wide at the very top and becoming narrower out of the box goes downward. A Funnel represents a series of product/service offerings that are free at the very top and then increases in price because you descend down the Funnel and its particular design is a critical portion of any effective Marketing Plan.
As you have seen the Funnel starts at the pinnacle with free stuff so that as people descend around the funnel there are less of them but they are spending more along.
All too often business owners want to sell that Core Offering Product without romancing, seducing and fascinating prospects with great added value free things first.
You need to think about what you can offer for free, that if a person grabbed in internet marketing, they would be qualifying themselves like a likely client.
For instance: I offer a free Marketing Plan training course. It runs over Four weeks and contains a complete step-by-step training system for arranging a truly effective Marketing Insurance policy for a business owner.
I provide the training course for free for the reason that prospect can get great value from me and never have to risk anything more than a few hours.
I know that enough of the people who do that course will descend right down to the next level of my Funnel and (wisely) accept my two month trial offer for my Killer Marketing Club the industry great example of the “Easy Entry Level” product from the chart above.
And motor the people who join the Killer Marketing Club will go on to invest in something else and so on.
Other examples and concepts for Free Added Value option: free trial period, free sample, free demonstration, free class, free added-value newsletters or Ezines, free check-up, free in-store tasting.
Patience Free = Millions
Never underestimate the potency of free!
Strategic Question #7: Which Streams are you going to tap into?
A Stream identifies a source of prospects. I’ve identified more than sixty different locations where most businesses could possibly get qualified leads from.
Your Marketing Plan needs to start off by listing no less than ten different to generate leads sources that you will start focus on initially.
You take the main one place that you think it's going to be easiest, cheapest and fastest to get leads and you put a system in place for getting your message over to that place and you also then measure the results so when necessary, you refine the offer until you have a proven marketing system that brings in a predictable stream of the latest clients.
And then you perform the same for the next system and the like until you have layered ten proven marketing systems along with each other.
At that point you’ll use a flow of new leads and new clients.
Conclusion
If you want a proven, easy-to-follow, no-nonsense, detail by detail training system for creating a powerful Marketing Plan for your organization then head over to www.8020Center.com/FreeMarketingPlan/ and enrol today. It’s proven, it’s effective and it’s free.